The first ever pair of Havaianas were produced in 1962. Based on the “Zori” which is a Japanese sandal made with rice straw soles. This is the reason the all Havaianas have a textured rice pattern on the foot-bed of each pair.
In the 70’s and 80’s they produced commercials to market the brand, which stared the comedian Chico Anysio, and the brand increased in popularity.
During the 90’s many famous people such as Luana Piovani and Malu Mader where shown on TV wearing this relaxed footwear in an array of different colours. In 1994 “Havaianas Top’s” where born which was a new trend consisting of turning the footwear white side downwards. There where 8 different shades available but as the brand grew in strength the company added more colours and to date the “Havaianas Top” is now available in 20 different shades.
Towards the end of the 90’s they produced a range for the little ones aptly named “Havaianas Baby” Then of course in 1998 they created a special model for the World Cup which featured a small Brazilian flag on the strap, proving to be highly popular amongst the whole Brazilian population.
In 2004 Havaianas, along with jeweller H.Stern, produced the ultimate pair of sandals, which featured an 18 Karat finish and was encrusted with Diamonds. The latest flagship store opened in Sao Paulo and was named Espaco Havaianas.
We at Designer-boutique online stock a wide range of these popular sandals.
